McDonald’s UK

McDonald’s Uk had the ambition to grow and develop their ‘always on’ social content.

Their main aim was to produce social content that could live alongside campaign work and but also work in-silo.

The social account was an opportunity to build brand love by leaning into both brand and culture insights, remaining part of the conversation, and being reactive. 

Role: Creative Lead

Agency: Leo Burnett

Client: McDonald’s UK

Creative Director: Chaka Sobhani