The Ultimate Vow

We launched the new Alzheimer’s Society brand with our campaign ‘The Ultimate Vow’ across TV, Cinema, OOH and social. Shot by James Rouse, voiced by Colin Firth and photography by Mary McCartney.

Role: Creative | Creative partner: Jules Middleton

Agency: New Commercial Arts

Client: Alzheimer’s Society

ECD: Ian Heartfield  | Artistic Director: Nici Hofer

🏆 Cannes Lion | Bronze Award, Charity Not Profit