Did ya
Quidco?
I was tasked with creating greater brand awareness for the cashback app. My response was to create a platform and a new turn of phrase that included the brand name ‘Quidco’, and to also build a recognisable brand world for the first burst of creative. That resulted in BVOD, Radio, OOH, print and press.
Role: Creative Director + Art Director
Agency: New Commercial Arts
Client: Quidco
ECD: Ian Heartfield