Brave Bison wanted to create a platform that was centred around sustainability and spoke to a Gen Z audience.
The ‘Mutha’ platform would put entertainment first whilst looking at interesting ways to communicate and convey the message of conscious living.
We wrote, produced and directed a series of formats that looked at sustainability through the lens of food, fashion, art and tech.
Publishing weekly shows to the Mutha youtube channel and daily informative videos on the Mutha Facebook page.
Role: Creative Lead
Agency: Brave Bison
Creative Director: Drew Wolf