XL Records
We were tasked by XL Records to write, produce and direct a music promo for their recently signed electronic dance act Powell.
The promo was for this lead single ‘Johnny’ taken from his debut EP ‘Sport’
The final film involved a truckload of watermelons, Powell fans from all over the globe and melon smashing world record holder Tafzi Ahmed.
Role: Creative + Producer
Client: XL Records
Agency: Wieden + Kennedy
ECD: Tony Davidson
Jonny [ft. Jonny] is taken from Powell's debut album Sport, out October 14 on XL Recordings. Pre-order here: http://x-l.co/PSPORT 'Shout out to everyone who sent a vid via the billboard email address, to Jonny for her beautiful voice, and to all the freaks who put up with us [Russ] in North America.
Research + Development
