XL Records

We were tasked by XL Records to write, produce and direct a music promo for their recently signed electronic dance act Powell. 

The promo was for this lead single ‘Johnny’ taken from his debut EP ‘Sport’ 

The final film involved a truckload of watermelons,  Powell fans from all over the globe and melon smashing world record holder Tafzi Ahmed.  

Role: Creative + Producer 

Client: XL Records 

Agency: Wieden + Kennedy 

ECD: Tony Davidson 

Research + Development

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