We were tasked by XL Records to write, produce and direct a music promo for their recently signed electronic dance act Powell.
The promo was for this lead single ‘Johnny’ taken from his debut EP ‘Sport’
The final film involved a truckload of watermelons, Powell fans from all over the globe and melon smashing world record holder Tafzi Ahmed.
Role: Creative + Producer
Client: XL Records
Agency: Wieden + Kennedy
ECD: Tony Davidson