Eastenders -

It’s who we are.

Eastenders were keen to gain the attention and viewership of lapsed viewers who might have once watched the show, but since dropped off for whatever reason. For us, it was important to demonstrate the parallels between Eastenders and real-life viewers. We did this by creating a campaign that spoke to those exact people - communicating that no matter where you lived in the nation, there’s an Eastenders spirit in all of us. It’s Who We Are!

We worked with Sian Davey on the photography and John Dower on the film. 

Role: Creative / Art Director | Creative partner: Jules Middleton

Agency: BBC Creative

Client: Eastenders

Creative Director: Susan Ayton