XL RECORDS

XL Recordings asked us to create the music video for Powell's debut single, Johnny. I developed the original creative concept, discovered and cast the film's lead from Germany, and led the creative direction through production, resulting in a surreal, high-energy film featuring Powell fans from around the world and world record melon smasher Tafzi Ahmed.

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Role: Creative Lead + Production Manager

Client: XL Records  | Agency: Wieden + Kennedy  | ECD: Tony Davidson