Ru Paul’s Drag Race UK

Ru Paul’s Drage Race is one big party on screen, and that’s exactly what we tried to emulate with our campaign. 

12 Queens, living their best life all twerking to Ultra Nate’s club floor classic, ‘Free’

Role: Creative + Director | Creative partner: Jules Middleton

Agency: BBC Creative

Client: Ru Paul’s Drag Race UK

Creative Director: Susan Ayton