Rap Game UK

The idea behind the campaign was to demonstrate the personal journey each rapper embarked on before they became a contestant on the show. The ups, the downs, the highs, the lows - as for them, Rap Is Life. 

We worked with amazing illustrator/animator Alice Isaac to sprinkle her artistic magic over show clips and archive footage.

Role: Creative | Creative partner: Jules Middleton

Agency: BBC Creative

Client: Rap Game UK

Creative Director: Lambros Charalambous