ADIDAS
ORIGINALS
The task was to show the new perspective created when two worlds come together.
We achieved this through transition, the passing of the mantle from OG to Young G, father to son, rapper Giggs and his son ML, anchoered by an original set built on convergence.
Role: Creative Director
Labrum Creative Director: Foday Dumbuya
Client: Adidas Originals
Photography: Isaac Lamb (Sabotage Studios)
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