For the global launch of Adidas Running's collaboration with Labrum London, we developed the creative toolkit that defined the campaign across every market. Designed as a scalable visual system, it moved seamlessly across digital and physical touchpoints, giving teams worldwide the tools to deliver a consistent yet locally relevant expression of the collaboration.

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Role: Creative Director  | Labrum Creative Director: Foday Dumbuya

Client: Adidas Running | Photography: Theo McInnes (Kintzing)