ADIDAS

RUNNING

For the global launch of Adidas Running's collaboration with Labrum London, we developed the creative toolkit that defined the campaign across every market. Designed as a scalable visual system, it moved seamlessly across digital and physical touchpoints, giving teams around the world the tools to deliver a consistent yet locally relevant expression of the collaboration.

Role: Creative Director 

Labrum Creative Director: Foday Dumbuya

Client: Adidas Running

Photography: Theo McInnes (Kintzing)