We launched the new Alzheimer’s Society brand with our campaign ‘The Ultimate Vow’ across TV, Cinema, OOH and social. Directed by James Rouse, voiced by Colin Firth and photographed by Mary McCartney.

-

Role: Creative | Creative partner: Jules Middleton | Agency: New Commercial Arts

Client: Alzheimer’s Society | ECD: Ian Heartfield  | Artistic Director: Nici Hofer

🏆 Cannes Lion | Bronze Award, Charity Not-for-Profit 🏆