THIS IS OUR BBC

The launch of the 'This Is Our BBC' brand platform was built around a simple insight: everyone has their own BBC. We translated that into a visual world where different stories, audiences and genres could exist together while remaining part of one connected brand. Through photography, art direction, and a flexible visual system, the nationwide print campaign celebrated the breadth of the BBC without losing the strength of a single, recognisable identity.

Role: Creative /Art Director | Creative partner: Jules Middleton

Agency: BBC Creative

Client: BBC Brand

Creative Director: Chris Vernon