Nike Swim wanted to look at ways in which they could highlight their new swimming training aids and build brand awareness in the UK. The sportswear giants were keen to tell stories through swimming.
We hosted a swimming master class and collected a series of stories from local swimmers, highlighting their relationship with the water. We then went on to write and produce and social film that lived on the Nike Swim social pages, illustrating the activation with a mixture of live-action footage and imagery from photographer James Carnegie.
Role: Creative + Talent
Client: Nike Swim
Agency: Brand Nation