Desperados

Desperados partnered with Vice UK to support them with the launch of their ‘Reclaim The Party’ campaign.

The 360-campaign including a series of short-form documentaries, website takeovers, a radio ad, festival activations and new ‘party pack’ product 

To help amplify the release of the party packs we created two online ‘Reclaim The Party’ competition films featuring UK dance act Gorgon City, and enlisted photographer James Pearson-Howes to help bring our scripts to life. 

Role: Creative 

Client: Heineken

Agency: Vice ( Virtue ) 

Creative Director: Brendon Duvall